关键词：文化 商务英语 学习
All countries in the world has its own the national language and culture and customs,all the merchant's mutual trade that is a kind of cultural communication.Has a different language and culture background of businessmen in the exchange will need to overcome the cultural barriers between each other,with common reached their goal.In the world economy,culture and military contacts,English is the first language.English vocabulary is rich,it constantly absorbing world language vocabulary,with diversity,volatility,so people in business English translation should pay special attention to their culture and exotic cultural differences,and in different culture background of semantic information and the difference of cultural information,as far as possible to attain the cultural information equivalent or equivalent.
1.What is the business English
"Business English" is the combination of the business and English,in "English" and "business" two content weight is like this.As a special purposes a branch of English,business English is to show people in business English,in western countries usually called.Business English to English as the carrier,in order to adapt to all kinds of office life for as long as the language requirement of the purpose,content involves all aspects of the business activities,the purpose of learning English is to try to become through this medium flexible used in business communication.Through the business English learning western enterprise management concept,work psychology,even how to and foreigners,how to cooperate with them,the work of Hong Kong style method,and their living habits,to some extent,included in the cultural concept.
2.The relationship between culture and business English
Culture is no longer a subsidiary of language,but the language of the organic composition.As McMeniman and Evans (1997) points out,the foreign language learning is a kind of cult文化在商务英语学习中的意义相关论文由http://www.ruger-mini-14.com收集整理提供,如需论文可联系我们.ure,the most obvious performance.Based on this understanding,business English learning can neither abandon the culture of pure language skills learning,and do not keep to the custom,the culture of learning a foreign language is only as background knowledge.And should begin from the English language itself,with a lead they understand English language cultural connotation.In the beginning such as learning to the understanding of the culture and the language
3.Business English the cultural phenomena
Different people have different for different values orientation,in business culture,different countries have different customs,different etiquette habits,etc.For example we Chinese company business personnel see foreign often a cigarette.In China,to the guests and the smoke is said polite and friendly,and in foreign countries,especially the European and American countries,many people against smoking,to the guests and smoke instead is not of manners.Be like again,different national rules are not as gifts.In Britain customers buy you dinner,take a gift to be unnecessary.If you want to take wine,prior to ask owners like what wine,it is appropriate.In Japan but on the contrary,when you are invited to dinner at